https://youtu.be/nnc613CHRVY Today I want to talk about membership recruitment and membership renewals. Over this three month period during the COVID pandemic, I've seen associations do incredible work for their membership and also for prospective...
Videos
The Biggest Mistake That an Association Can Make Right Now
https://youtu.be/UNkHWYUcE8Y The biggest mistake I've seen associations make over these last few months is stopping. Stopping your outreach to prospects, holding off on contacting your members about renewals, putting a stop to promoting the...
Introducing the Association Stimulus Package – Video
https://youtu.be/6AQmwyCdBwc Transcript: Hi, it's JP Moery with The Moery Company. It's been an unbelievable time here for our associations. I know it has been for you. It has certainly been for me running a business that serves the association...
Adjust, Pivot, and Adapt
https://youtu.be/aF3xnbSd8f8 Transcript: Hey folks, if we're learning anything about associations right now it's the importance of their ability to adapt and to adjust and to pivot. Here's the framework. We have associations that have had...
Working with “Outside” Partners
https://youtu.be/gl0k9Exdwl8 Transcript: Hi guys, it's Jackie Bessette from The Moery Company! It wasn't that long ago that I sat on the association side of things and this meant that I really understood the feeling of, "How can we have an outside...
Events and Diversifying Sponsorship Portfolios
https://youtu.be/3yOoJOqEKb4 Current events are affecting the delivery of meetings and events all over the country. At this time, coronavirus is a big topic out there in the meetings and the association profession. Meetings are being...
When to Let a Sales Lead Go
https://youtu.be/_eS0i6ZtZ3k Transcript: Probably the question I get asked the most is this one, "When do you let a sales lead go?" All right? When do you say, "Okay, I've got to move on to something else.” Here's what I've learned in the...
Forces of Change Facing Associations
https://youtu.be/jSLonBL0JRg Transcript: Association executives have a lot of changes coming their way. Disruption, mergers and acquisitions in the industry, and small and medium sized enterprises that are trying to figure out 1) how their business...
Association Membership Referrals and Testimonials
https://youtu.be/Shia1rKGDjw Transcript: Hey friends, just finished a webinar about referrals and testimonials with an association client and I want to pass just one quick thing along. A lot of you might be asking whether it's worth your...
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