Videos

Adjust, Pivot, and Adapt

https://youtu.be/aF3xnbSd8f8   Transcript: Hey folks, if we're learning anything about associations right now it's the importance of their ability to adapt and to adjust and to pivot. Here's the framework. We have associations that have had...

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Working with “Outside” Partners

https://youtu.be/gl0k9Exdwl8 Transcript: Hi guys, it's Jackie Bessette from The Moery Company! It wasn't that long ago that I sat on the association side of things and this meant that I really understood the feeling of, "How can we have an outside...

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When to Let a Sales Lead Go

https://youtu.be/_eS0i6ZtZ3k   Transcript: Probably the question I get asked the most is this one, "When do you let a sales lead go?" All right?  When do you say, "Okay, I've got to move on to something else.” Here's what I've learned in the...

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Forces of Change Facing Associations

https://youtu.be/jSLonBL0JRg Transcript: Association executives have a lot of changes coming their way. Disruption, mergers and acquisitions in the industry, and small and medium sized enterprises that are trying to figure out 1) how their business...

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