Membership Development

How to Re-Engage a Lapsed Member

I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?” We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to...

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Your Four Most Asked Questions Answered

  I'm very excited about the opportunity to share with you the conversations I'm having with association industry leaders during this pandemic and cover some of the topics, issues, and questions I'm getting from our clients and share them...

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What’s in Your Membership Toolbox?

  There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. 1. Value Proposition. This is not what you put in a brochure ten years ago and you just...

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