https://youtu.be/kfIV86LOUp0 There's a phrase that's going around right now that I know we all don’t really like that much: in these uncertain times. Let me tell you that there are a few things that I think are quite certain right now. The...
Membership Development
Post Pandemic Membership Surge – Association Field Report (June 5, 2020)
https://youtu.be/z0oXMDtxERQ Your association could experience a new member surge over the next three months. You probably think I’m crazy for saying that. However, I've seen it happening over the last several weeks. I'll give you an...
How to Re-Engage a Lapsed Member
I hear this question all the time, “Hey, JP! How do we re-engage our lapsed members?” We have found that, through years of experience and helping our association clients attain their membership goals, a lapsed member is the best opportunity to...
Your Four Most Asked Questions Answered
I'm very excited about the opportunity to share with you the conversations I'm having with association industry leaders during this pandemic and cover some of the topics, issues, and questions I'm getting from our clients and share them...
What’s in Your Membership Toolbox?
There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. 1. Value Proposition. This is not what you put in a brochure ten years ago and you just...
Year in Review: Most Popular Posts About Association Membership
Some of the common themes in the most popular membership content, according to you, was a focus on restructuring your membership offerings to better align with your members' needs, segmentation of membership types, and leveraging your advocacy...
Develop Your Pipeline of Member Constituents – Advice for Associations to Succeed in 2020
The demographics for the many of the associations that I represent, or whose meetings I attend, look the same. Mostly older professionals, with years of experience, who have extended knowledge to drive the industry with their expertise. However,...
Improve Your Prospecting Efforts by Cleaning Up Your Data – Advice for Associations to Succeed in 2020
It is important to dedicate time to clean up your data, particularly when it comes time for member recruitment. Look at your list of prospects and ask yourself: 1) Do I know where they came from? 2) Do I know what role that prospect plays in the...
WEBINAR | The State of Association Sales
https://youtu.be/91xGtMKNsCw
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