https://youtu.be/FRl9IbCN2-E My goal is never to make things more difficult for you or to give you busy work, however, there is one thing that I'm starting to see right now as we approach membership renewal season and as we approach the end of...
Membership Development
How to Recruit New Members in the Fourth Quarter
Membership recruitment is going to be incredibly important as we approach 2021. Here are three tips that I hope you find helpful in your recruitment efforts during the last quarter of 2020: 1. Make a “15 for 12” offer to companies that are already...
How to Leverage Virtual Events for Membership Growth
New member recruitment is just as important as member retention. Here’s how to leverage what you have available to you – in this current environment – to recruit new members. One thing that we're learning more about is the value of membership...
The Value of an Association Membership
One of the things that I think is really important – and available for all of your associations to use right now – is the unprecedented narrative. A story that you can tell current and potential members about the value of membership with your...
5 Membership Recruitment Tips
These past few months have been an incredible time for associations to show their value to their members and prospects. They have helped their members secure PPP loans, lobby that their members are essential businesses, and develop plans for...
The Value of Membership – Association Field Report (July 24, 2020)
https://youtu.be/MhK3dsXQzMs Just got off a meeting with our advisory board and, I'll tell you what, we've got the best advisory board in the association space! If you don't believe me, look them up! Go to our website and you can see the...
What are association sales numbers compared to last year? – Ask JP #026
https://youtu.be/VSKIw4zo8yc "How are sales compared to last year?" Today we’re going to take a look at – and compare – 2019 to 2020 when it comes to association sales. 2019, Q2: things going well. 2020, Q 2: oh my gosh. Let's take a look at...
Are You Experiencing a Surge in New Members?
Some of you may think I’m crazy for saying this, however, your association could experience a new member surge over the next three months. And I’ve seen it happening, first hand, over the last couple of weeks. I'll give you an example. A trade...
Association Membership Retention Plan for 2021
There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you're going to need to have a great retention program in place for 2021. You may have avoided a renewal...
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