Membership Development

How to Recruit New Members in the Fourth Quarter

Membership recruitment is going to be incredibly important as we approach 2021. Here are three tips that I hope you find helpful in your recruitment efforts during the last quarter of 2020: 1. Make a “15 for 12” offer to companies that are already...

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The Value of an Association Membership

One of the things that I think is really important – and available for all of your associations to use right now – is the unprecedented narrative. A story that you can tell current and potential members about the value of membership with your...

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5 Membership Recruitment Tips

These past few months have been an incredible time for associations to show their value to their members and prospects. They have helped their members secure PPP loans, lobby that their members are essential businesses, and develop plans for...

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Are You Experiencing a Surge in New Members?

Some of you may think I’m crazy for saying this, however, your association could experience a new member surge over the next three months. And I’ve seen it happening, first hand, over the last couple of weeks. I'll give you an example. A trade...

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Association Membership Retention Plan for 2021

There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you're going to need to have a great retention program in place for 2021. You may have avoided a renewal...

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