https://youtu.be/fVvYMol4TM8 Hello, my friends, it's JP Moery, observations from the field today. I have been having lots of conversations about organizations and their value proposition. It's one of the hottest topics out there. People want to...
Membership Development
The Value of Taking Membership Inventory- Association Field Report (July, 9, 2021)
https://youtu.be/T5ZSsalnKMY Hello everybody, it's JP Moery, president of the Moery company, from the field today. I want to give credit to Elizabeth Johnson, our Vice President, and the entire sales team, as we discussed membership today. I wanted...
How Do Associations Keep Their Members Long Term? – Ask JP #074
https://youtu.be/pYl4hI17iio Hello, everybody, welcome to another edition of Ask JP. The question today comes from a member of my family, Katie Jo Moery, how do associations keep their members long-term? We are getting much better, as...
How Association Clients Think- Association Field Report (July 2, 2021)
https://youtu.be/KXCSWipn278 Hello there, it's JP Moery with an observation from the field. I got one today for all my friends that are in the association consulting business or the association service business. Associations are our clients, and I...
How to Grow Your Memberships In 2021- Association Field Report (June 25, 2021)
https://youtu.be/NuVKHLHEdrw Hello everybody, welcome to observations from the field. I've got an observation on how to grow your membership in 2021. We've been talking to a lot of associations and learning about their membership and what's most...
To Discount or Not to Discount, That Is the Question
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last...
How do we sell new memberships in the middle of a pandemic? – Ask JP #043
https://youtu.be/7WH9WXtjOpQ Question today is, "How do we sell membership in this environment?" Had this question come up during a great panel discussion that I was on yesterday so I will share some of the thoughts of my association colleagues and...
What Lessons Did You Learn From the 2020 Elections? – Ask JP #041
https://youtu.be/NRKbbqMxtcU The question today is, "What did you learn from the election and how do those lessons apply to associations?" That's a loaded question, however, I’m not going to say anything controversial. Here’s what I’ve observed...
How do we attract new members to our association? – Ask JP #040
https://youtu.be/4bF65kcutGg This week’s question is, "How do we attract new members to our association?" You may have already attracted them; you just haven't sold them yet. Let me give you an example. You’ve probably hosted a slew of webinars,...
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