Retention is not recruitment and recruitment is not retention. Easy enough, yes? However, it is far too common to see membership departments trying to focus on both. How do you prioritize when both items are equally important? A passive retention...
Membership Development
Strategic Moves for Long-Term Viability – Association Field Report (December 17, 2021)
https://youtu.be/qCh-pQqEZKE Observations from the Field: Organizations are looking at their long-term viability and what strategic moves they need to make. Here are three key areas to look at during this journey. 1.What is your value proposition...
What You REALLY Need to Sell Membership
As someone who focuses on operations, I have the unique perspective of watching and learning directly from our sales’ team daily experiences. Over the past 8 years, I have absorbed what it takes to sell a membership and how someone in my position...
Fortune is in the Follow-Up
A few days before officially starting my career in sales at the Moery Company, I heard the phrase “Fortune is in the Follow-up.” That phrase has stuck with me to this very day and is a constant reminder as I sell on behalf of my association...
What Would You Tell an Association CEO Right Now? – Ask JP #089
https://youtu.be/9vB92AlquoQ Hello, everybody, it's an episode of Ask JP. Had the question, hey, what would you tell an association CEO right now based on what you're hearing and seeing from the market? First, I would start the process of...
Membership Development and Retention – Association Field Report (September 17, 2021)
https://youtu.be/Ihziz7hGHd4 Hello there, it's JP Moery, Observations from the Field today. Let's talk about membership development and in particular retention. According to the MGI, Membership Benchmarking Study, which I refer to it a lot, nearly...
What Now?- Ask JP #083
https://youtu.be/efV8VtVSIls Hello, everybody, it's time for Ask JP. It's after Labor Day, and my friend ask me this week what should I do now? Well, I got some observations for you first, I read an article in CEO Update where it talks about...
What I Learned From the Pandemic: Diversification is the Key to Survival
My advice for what I have learned from the pandemic was the same one month in, as it is now, 17 months in – diversification is the key to survival. The realization came so easily that I’m surprised more organizations didn’t think of it before it...
Association Collaboration – Association Field Report (August 13, 2021)
https://youtu.be/xBOB4SgyYCM Hello everybody, it's JP Moery, observations from the field for all of you association and business leaders out there. I had an observation I thought was pretty good that I wanted to share. We've got all this...
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