Associations are about to enter either a crisis or an opportunity mode – in terms of business development – over the next 30 to 60 days. Take a look at what has happened over the last couple of months. Some of you may have suspended your...
Last week we hosted a COVID-19 Roundtable with association executives and asked them what was working, and what was not working, in various areas of their operations. There was a lot of valuable information shared that we compiled...
It wasn’t that long ago that I sat on the association side of things and this meant that I really understood the uneasy feeling of letting an outside group come in and help us with our programs, strategic planning, memberships, or sponsorships....
I have news for you: nothing will be the same when we emerge on the other side of the Covid19 pandemic. That sponsorship program that you knew needed adjustment prior to the disruption will need to be updated now. Specifically, if the program was...
One of the most amusing parts of my job as Chief Analyst for The Moery Company is to see how my research life crosses into my real life on social media and online advertising. My Google newsfeed is has pegged me with liquor company news after...
https://youtu.be/cPctoND_Cqk Transcript: Hi, we've got an Ask JP question, here it is: which came first, your desire to be an entrepreneur or you saw the need for this type of business? Wow, great question! Neither. Neither, here's what...
https://youtu.be/_SYOLwTIo5o Transcript: Hi there, welcome to Ask JP! Today's question (I always appreciate these): what do you think makes consulting for associations different than consulting for business? Ah, great question. First of all: rhythm...
https://youtu.be/OkI_oPD3pzc Transcript: Hello, it's time for Ask JP! I love getting your questions. Here’s today’s question, “Which is more difficult: keeping a client or getting a new one?” Ah, great question, and I’ve got some real strong...
https://youtu.be/PddepG34dX4 Transcript: Hey, we got a question today! Ask JP. Thank you for the question. "What's going to change in the association world in the next five years and how can associations prepare for it?" This could be a long video...
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